What Can You Do When Your Mind Refuses To Write Your Sales Letter?

You need to write a sales letter but you can not find the words, the harder you try the less comes to mind. In the end you're left miserably staring at a blank piece of paper – What can you do?

Many people have told me that they face this kind of problem when it comes to writing their sales letter. No matter how hard they try and think about writing their letter they just can not seem to get things moving.

It's really frustrating and can happen to us all from time to time but there's a great way to get those ideas flowing and break out from the mental blocks. Let me ask you something first though …

Do you know your product?

I mean really know your product.

You see in order to be able to sell something you really have to know it in intimate detail. For instance how can you sell the benefits of Liposuction without you are a woman who's actually been through the process?

What do you know about it apart from heresay? You do not know whether there's any pain involved or whether there's a special diet you need to eat afterwards.

Do you know what feeling there is immediately after the operation? Do you look into the mirror and see the hour glass figure you were dreaming about before you went for the op, if not how do you feel deep down?

Are there feelings of anger and dismay or is there a deep sense of ecstasy as you look out and see the real you that was hiding inside that tired old body all the time?

Only someone who has really experienced those first fearful glances can honestly tell this with an emotion that rings true.

This is why you have to know every little thing that you can about your product before you sit down and try to write your sales letter.

Knowing and loving your product gives you the burning passion to tell all the world about it and is the first step in overcoming the dreaded blank screen that so many sit in front of for hours on end, unfortunately trying to write their sales letter.

So the first thing you need to do is to get hold of your product and fall in love with it – that means you actually have to go and buy, borrow or test drive it.

Look, you're going to be writing a story form your heart telling me exactly why I should buy your product from you. If you do not know and love it how can you in all truth and honesty tell me to buy it?

Ok, go and get your product, take it in your hands and start to use it. If it's a book read it, if it's a car drive it – Do whatever you have to do to get to know your product in the most minute detail.

Next list the reasons why it'll help me in my life – Will it help me make more money or will it help me get from A – B more quickly and in greater comfort?

How heavy is it? Is it easy to use? Does it have any weaknesses?

List everything down the good and the bad.

You need to understand why and how I will benefit from it, also why I should buy it from you instead of from somebody else.

An easy way to do this is by brainstorming.

The way you do this is to take a blank piece of paper and draw a small cicle in the middle, write your product's name in the middle of the circle.

Now it's time for you to get the magic going!

Look at the name of your product and write the very first thing that comes into your mind down on the paper.

Draw a line radiating out from the circle and write your thought at the end of that line.

Do not think or worry about spellling, just write. As Soon as you've finished writing one thought another will be there, draw another line and write that thought down also.

Soon you'll have so many thoughts hitting you that you will not be able to keep up – Just keep on going until you have nothing left inside your head.

This is such a stimulating exercise that it'll often leave you panting for breath!

Once you've finished all you need to do is look at what you've written and make a list of all the great ideas you have. List them in order of importance.

Now you have the outline for your letter.

Use the most important reason on the list, the main reason why I should buy your product (this is the largest benefit of your product) and turn this into a sensational headline.

Allow the ideas on the list to flow into your sales letter using sub-headlines when you need to emphasize a point, soon your letter will have almost written itself.

Finally, when you write your letter remember to only write it to one person at a time – make it personal!

That's it for now, go and grab your product, fall in love with it and start to list the reasons why I should buy it.

Go on do it Now!

Copyright 2006 Stuart Elliott

Vacations Are Fun, The Traveling With Kids Is Not!

Vacations are a time to remember. Years after a holiday we remember the merirement that we had enjoyed during a particular vacation. Although the holiday is memorable, traveling to the selected destination is probably the most tiresome part of the package. The process becomes even more tedious if you are traveling with kids.

Their low attention span and impatience is the primary reason why they get over excited wherever the destination is grandma's place or Hawaii. Not an hour passages by when parents hear the endless chime of 'when do we get there?'

Making these long car rides or a trip in the airplane is not as difficult as it may seem to a harassed parent. A wee bit of planning in advance to keep your young tykes in control will see you a long way. A variety of games will keep them engaged and divert their minds away from the long wearisome travel.

If you have not come across some games which are apt for travel time then here are a few. For bumpy car rides where children can not indulge in board games try 'spot the letter of the alphabet'. The game involves reading road signs or billboards and spotting the letters of the alphabet in the sequence. So if you come across 'Abacus building systems', the letters A, B, C, D and E are found.

In the next billboard they should look for F. This game is suitable to be played alone or with a sibling. Create a competition between two children by allotting one side of the road to each and see who reaches the end of the alphabet first.

Another extremely simple and interesting game which can be played while traveling on the freeway is 'license plates'. The objective of the game is to identify vehicles from different states using their license plates. Keep them busy by telling them to keep going till they see plates from all 50 states.

The tussle of managing a child on the airplane can be more embarrassing than a car drive. With a hollering baby you are sure to get dirty glances from the scores of passengers traveling on board. Coping with toddlers on a plane is easier since the journey is much smoother than a car ride and drop down trays can be used to play board games

If traveling with an infant, then make sure that your little one is comfortable to ensure a peaceful flight. Try and time your babies sleep to coincide with the flight timings. Feed your baby during take off and landing to reduce discomfort in the ears.

Planning activities specifically suited for travel will help you recall the vacation with fondness and visions of the harrowing time you had not cross your eyes every time you look back.

Child Cognitive Development

In the present time, nobody thinks that the babies are not capable of understanding things. Scientists have explained with the aid of several examples of how babies are, for instance, very much capable of reacting or hearing to any sound.

You may be a bit surprised to know that the child cognitive development begins when s / he is in the womb. The brain begins to mature when a baby is in the stage of a fetus.

It is true that they can not master the arts, but it is a proven fact that the babies start connecting with the outer world at this pre-natal stage. It basically depends on the age of the baby. The child cognitive development is a matter of time. Do not expect from your baby that s / he can make all the movements or can use the language nicely at the primary age.

There are some certain features that the child doctors and psychologists can explain to you regarding how much can you expect at every certain age / stage of the baby.

When the baby is of 3 months, you can notice certain child cognitive development in your baby. In this primary stage, the infants try to cope up with the world as her / his senses have so developed. The baby gives responses to the facial expressions. S / he can distinguish between sounds.

The baby can differentiate among various tastes as well. It is not possible that s / he knows what is sweet and what is bitter at this early stage. Neverheless, s / he can realize that two tastes different from each other.

At the age of three to six months, the baby's perceptual abilities get to a higher level. The infants can recognize faces now. They can make themselves familiar with the common faces.

Another important child cognitive development is that the baby can now differentiate one person from another as well. The baby follows her / his newly grown senses to identify persons. S / he can identify someone to be quite close to her / him through the voice, touch, and look.

Between six to nine months, the baby usually stares at the hanging objects. They have a little idea of ​​the outer world and how it functions. The hanging objects are like something impossible to them and they stare at them for a long time.

At the age of twelve months, the child cognitive development reaches a certain limit when the baby can recognize herself / himself from others. S / he can imitate various gestures and actions of the elders. The baby can also respond to the simple directions that you give to her / him. In this slow but steady way, the baby slowly develops the faculties that will be with her / him for the rest of life.